Home Services About Case Studies Blog Contact Latviešu

Meta Ads — Facebook and Instagram Advertising That Converts

Scale your business with high-performance Facebook and Instagram ad campaigns. Advanced targeting, creative optimization, full-funnel structures, and data-driven strategies that deliver measurable ROAS and qualified leads.

Why Meta Ads Still Win

Facebook and Instagram remain the largest paid-social platforms in Europe, with reach across virtually every consumer audience and a sophisticated targeting and optimization engine. For most e-commerce and lead-gen brands, Meta is the fastest channel to test offers, learn what creative works, and scale spend.

Meta's strength is also its risk — without disciplined creative testing, clean tracking, and a defensible attribution model, spend can scale without revenue following. We design every engagement to avoid exactly that.

What Is Included in the Service

  • Campaign strategy, account structure, and audience research
  • Meta Pixel installation, Conversions API setup, and event verification
  • Creative production for static, video, carousel, and reels formats
  • Audience segmentation, custom audiences, lookalike audiences, and Advantage+ Audience strategy
  • Full-funnel structures: prospecting, retargeting, and dynamic product ads
  • Continuous creative testing and offer testing with documented learnings
  • Bid strategy, budget allocation, and Advantage+ Shopping configuration
  • Landing page recommendations and on-site conversion improvements
  • Weekly performance reporting and monthly strategic reviews
  • Quarterly planning and roadmap aligned with commercial goals

Industries We Run Meta Ads For

Direct-to-consumer e-commerce, Shopify brands, lead-generation businesses, home services, real estate, training and education, beauty and wellness, fashion, food and beverage, and B2C subscription services.

Creative Approach

Creative is the single biggest lever on Meta. We do not just refresh ads on a schedule — we run a structured testing pipeline: hypothesis, creative variant, isolation test, post-mortem. Winning concepts feed back into the next round, and losers are killed quickly rather than left to drain budget.

We work with both in-house brand assets and produced creative (UGC-style, founder-led, product-focused, lifestyle), and we coordinate creative with landing page messaging so the click and the page tell the same story.

Tracking and Measurement

Every Meta engagement ships with proper Pixel and Conversions API setup, server-side events, event match quality monitoring, and a documented attribution view that distinguishes Meta-claimed conversions from true incremental revenue. We do not optimize against numbers we cannot defend.

Who It Is For

E-commerce brands ready to scale beyond founder-led ads, lead-generation businesses with a defined buyer profile, and B2C service providers with a recommended minimum monthly ad spend of 600 EUR so campaigns have enough data to learn and optimize against.

Process

  • Discovery call — Business model, audience, current performance, and goals
  • Audit and strategy — Account, tracking, website, and creative audit with a 90-day plan
  • Setup and launch — Tracking, account structure, creative production, and launch checklist
  • Optimize — Weekly performance review, creative iteration, and budget reallocation
  • Scale — Expand winning campaigns, audiences, and markets once unit economics hold
  • Report and plan — Monthly reviews and quarterly strategic planning

Pricing

Management fee starts from 500 EUR per month plus your ad spend. Recommended minimum ad spend is 600 EUR per month so campaigns have enough conversion volume to exit the learning phase. Custom packages are available for larger accounts and multi-market programs.

Frequently Asked Questions

  • Do you handle creative production? — Yes, in-house creative is part of the standard package, and we coordinate with external producers when needed.
  • How fast will I see results? — Most accounts produce meaningful learnings in the first 30 days; sustainable scaling typically starts in months two and three.
  • Do you work with small ad budgets? — Yes, with a recommended minimum of 600 EUR per month so campaigns can exit Meta's learning phase.
  • Who owns the ad account and creative? — You do. We always work inside client-owned ad accounts and hand over all creative assets.
  • Do you handle iOS 14 and tracking changes? — Yes, every engagement includes Conversions API, server-side events, and modeled-attribution reporting.
  • Do you work with brands outside Latvia? — Yes, we run Meta campaigns across the EU, UK, and Baltics in multiple languages.

Related Services

Meta Ads is often paired with Google Ads for full-funnel coverage, with landing pages or Shopify development for conversion improvements, and with analytics work for clean tracking and reporting.

Get In Touch

Click Scale SIA, Braslas iela 29A, Riga LV-1084, Latvia. Phone: +371 29997574. Email: [email protected].

© Click Scale Agency. Formerly KK Media. Privacy · Terms