Keyword Research and SEO Strategy
Uncover high-value keyword opportunities through search volume, intent, and competitor analysis. Strategic research that drives organic growth — not a 2000-row spreadsheet you do not know what to do with.
Why Keyword Research Matters
Most SEO efforts fail because they target the wrong queries — high volume words with no commercial intent, or commercial words owned by huge brands you cannot outrank. Real keyword research starts from your offer, your margins, and the customers you actually want, then matches those to queries with realistic difficulty and clear intent. The output is a 6 to 12 month content roadmap, not a vanity list.
Research Methodology
- Seed keyword expansion using Ahrefs, Semrush, and Google Suggest
- Search intent classification — informational, commercial, transactional, navigational
- Competitor keyword gap analysis against the top 3 to 5 rivals
- Long-tail and question-based keyword discovery (People Also Ask, AlsoAsked)
- Local SEO keyword research with geographic modifiers (when relevant)
- Difficulty vs opportunity scoring weighted by your domain authority
- Branded vs non-branded split to understand demand vs awareness gap
- Seasonal trend analysis using Google Trends data
Topic Clusters and Content Architecture
Modern SEO is built around topic clusters — a pillar page that covers a broad topic, surrounded by supporting articles that link back to it. We design your cluster map so every new article has a clear parent, a clear set of supporting links, and a clear conversion path. This is what makes content rank and keep ranking, instead of decaying after 6 months.
Deliverables
- Master keyword list with 500 to 2000+ keywords
- Topic clusters and pillar page recommendations
- Search intent mapping for every priority keyword
- Content briefs for the first 10 to 20 articles, ready for writers
- URL structure and internal linking plan
- Priority recommendations and publishing cadence for the next 6 months
- Competitor benchmark — what they rank for that you do not
What Happens After Research
Research is only valuable if it turns into published, ranking pages. We offer two next steps — content production with our writers and editors, or handoff to your team with our content briefs. Either way, we track rankings, traffic, and conversions monthly so you can see what is working and reinvest into what is.
Investment
One-time keyword research projects start from €1200 for a single language and scale with the number of topic clusters and languages. When combined with an SEO retainer, the research is included as part of the strategy phase.
Get In Touch
Click Scale SIA, Braslas iela 29A, Riga LV-1084, Latvia. Phone: +371 29997574. Email: [email protected].