Why Tracking Matters More Than Ever

iOS privacy changes, third-party cookie deprecation, and stricter ad blockers mean classic browser-side pixels lose 20 to 40 percent of conversions. The brands still scaling profitably are the ones that moved to server-side tracking, Conversions API, and Enhanced Conversions. Without it, your ad platforms optimize on partial data and waste budget. With it, every euro spent is attributed correctly and feeds the algorithms what they need.

Tracking We Set Up

• Google Analytics 4 (GA4) configuration — data streams, events, conversions, audiences
• Google Tag Manager (GTM) — clean container, consent mode v2, debug workflow
• Meta Pixel and Conversions API (CAPI) with event deduplication
• Google Ads conversion tracking with Enhanced Conversions and offline imports
• LinkedIn Insight Tag and Conversions API for B2B funnels
• TikTok Pixel and Events API
• Server-side tracking via GTM Server Container on Google Cloud Run or Stape
• E-commerce tracking — view item, add to cart, begin checkout, purchase with full item data
• Custom events tailored to your funnel — form interactions, video plays, scroll depth, calculators
• Looker Studio dashboards that pull GA4, Ads, and CRM data into one view

Privacy and Consent Compliance

Every setup ships with Google Consent Mode v2, GDPR-aligned consent banner integration (Cookiebot, CookieYes, OneTrust, or custom), and proper signal handling so you keep modeled conversions when users decline cookies. We document data flows in plain language so your privacy policy and your DPO have what they need.

Quality Assurance

• Tag Assistant and GTM Preview validation for every event
• DebugView in GA4 confirming events arrive with correct parameters
• Network tab and Meta Test Events check for CAPI deduplication
• Cross-browser, cross-device test plan including iOS Safari and ad blockers
• Documentation handover — naming conventions, event catalog, container map

Packages

• Basic Setup — €600 one-time, includes GA4 plus GTM plus one ad platform pixel and basic e-commerce or lead events
• Standard Setup — €1,200 one-time, includes GA4 plus GTM plus three platforms, Conversions API, Enhanced Conversions, custom events and Looker Studio starter dashboard
• Advanced Setup — €2,500 one-time, includes server-side container, full attribution stack, custom dashboards, CRM offline conversion imports and 30 days of post-launch support

Ongoing Analytics Retainer

After setup, many clients keep us on a small monthly retainer (from €400 per month) for tag maintenance when the site changes, new event additions, monthly reporting and proactive monitoring so silent tracking outages get caught the same week, not the same quarter.

Get In Touch

Click Scale SIA, Braslas iela 29A, Riga LV-1084, Latvia. Phone: +371 29997574. Email: [email protected].