What is Changing in Search

Roughly 60 percent of Google searches now end without a click because AI Overviews and featured answers satisfy the query on the results page. ChatGPT Search, Perplexity, and Claude already answer millions of commercial queries daily — and they cite the sources they used. Brands that get cited by these answer engines win the new top of funnel. Brands that do not, disappear.

What AEO Includes

• Schema.org structured data implementation (Organization, Service, Article, FAQ, HowTo, Product, BreadcrumbList)
• Content optimization for LLM citation — clear definitions, comparison tables, direct answers near the top
• llms.txt and llms-full.txt file creation so AI crawlers find your most important pages
• Entity-based SEO — making sure Google, Wikidata, and LLMs understand who your brand is and what it does
• Knowledge graph optimization — Wikipedia, Wikidata, Crunchbase, LinkedIn entity hygiene
• FAQ and Q&A content built around the actual prompts your buyers type into ChatGPT and Perplexity
• Brand presence audit across AI engines — what they currently say about you and your competitors
• Citation tracking — monitoring which AI answers cite your domain and which cite competitors

Why AEO Matters Now

Google AI Overviews, ChatGPT Search, Perplexity, and Gemini are reshaping how users discover information. The brands that show up as cited sources in those answers get qualified traffic that converts at higher rates than classic SEO traffic, because the user has already been pre-qualified by the AI. Brands not optimized for AI engines are becoming invisible — and unlike classic SEO, there is no second page to recover on. Either you are in the answer, or you are not.

The good news: AEO is still early. Most competitors have done nothing. The brands that move now will own their category in AI search for years, similar to how early SEO movers in 2005 to 2010 still dominate today.

Our AEO Process

• Discovery — we run your top 50 commercial prompts through ChatGPT, Perplexity, Gemini, and Claude and document who gets cited
• Gap analysis — we identify where competitors get cited and you do not, and why
• Content optimization — we rewrite key pages with answer-first structure, comparison blocks, and explicit entity references
• Schema rollout — full structured data across the site so AI crawlers parse your content correctly
• Entity work — Wikidata edits, brand schema, knowledge panel optimization
• Monitoring — monthly tracking of citations across AI engines and adjustments based on what is working

Who Benefits Most

• B2B SaaS and services — buyers research with ChatGPT before booking demos
• Professional services — legal, financial, consulting, healthcare
• E-commerce brands in considered categories — beauty, home, electronics, fitness
• Local services where users ask AI for recommendations
• Anyone whose buyers used to Google but now prompt

Investment

AEO sprints start from €1500 for a focused 4 week engagement covering audit, schema rollout, and the top 10 priority pages. Ongoing AEO is typically bundled with SEO retainers from €800 per month.

Get In Touch

Click Scale SIA, Braslas iela 29A, Riga LV-1084, Latvia. Phone: +371 29997574. Email: [email protected].