LinkedIn B2B Ads
LinkedIn ads that convert decision-makers
Full-cycle LinkedIn ads strategy, targeting decision-makers and optimizing for high-quality B2B leads.
Driven by data, precise audience targeting and constant testing.
Trusted by leading B2B brands
Where We Advertise
Sponsored Content
Native ads that appear directly in the LinkedIn feed, perfect for thought leadership and engagement with professionals.
- 900+ million professional users worldwide
- Single image, video, carousel, and document ads
- High engagement rates for B2B content
- Targeting by job title, company, industry, and seniority
- Lead generation forms built into the platform
Sponsored InMail (Message Ads)
Direct personalized messages to prospects' LinkedIn inboxes with guaranteed delivery when they're active.
- 50%+ average open rates vs 20% for email
- Personalized 1-to-1 messaging at scale
- CTA buttons with lead gen forms
- Ideal for event invitations and consultations
- Only delivered when prospects are online
Video & Dynamic Ads
Engaging video content and personalized ads using profile data to capture attention and drive conversions.
- Video ads with 50% higher engagement
- Dynamic ads personalized with member data
- Follower ads to grow company page
- Spotlight ads featuring individual products
- Text ads for cost-effective brand awareness
What You Get
Precision B2B Targeting
Unmatched targeting by job title, company size, industry, seniority, skills, and even specific companies for account-based marketing.
Lead Generation Forms
Native lead gen forms auto-populated with LinkedIn profile data, resulting in 2-3x higher conversion rates than standard landing pages.
Account-Based Marketing
Target specific companies and decision-makers with personalized campaigns designed to penetrate high-value accounts.
Conversion Tracking
Comprehensive LinkedIn Insight Tag implementation and attribution tracking to measure every touchpoint in your B2B sales funnel.
Content Amplification
Boost your thought leadership content and company updates to expand reach, establish authority, and build brand awareness.
Lead Quality Focus
Strategic campaign structure and qualification criteria to ensure you're generating high-quality leads that convert to customers.
Did You Know?
Of B2B leads come from LinkedIn vs other social platforms
Average decision-makers involved in B2B purchases on LinkedIn
Higher conversion rates with native lead gen forms vs landing pages
Of B2B marketers say LinkedIn generates leads compared to other platforms
LinkedIn Ads ROI Calculator
Estimate your potential returns from ad spend investments
Your inputs
EU average benchmarks (2025)
Live forecast
Estimated Leads
11 – 50 leads / mo.
Cost Per Lead
€100 – €450
Pipeline Value
€9,167
Avg CPC
€7.00
How this platform compares
€5,000 · General / Average
Estimated Leads
333 – 750
CPL
€7 – €15
CPC
€1.00
Estimated Leads
45 – 83
CPL
€60 – €110
CPC
€2.40 – €3.30
Estimated Leads
11 – 50
CPL
€100 – €450
CPC
€5.00 – €9.00
What's Included in Our LinkedIn Ads Service
Everything you need for successful B2B LinkedIn advertising campaigns
Our Process
Audience Research
Define ideal customer profiles, identify key decision-makers, and develop account-based targeting strategies.
Campaign Strategy
Develop comprehensive targeting, messaging, and funnel strategy aligned with your B2B sales cycle.
Campaign Execution
Launch optimized campaigns with precision targeting, compelling creative, and native lead capture systems.
Lead Nurturing & Optimization
Continuous optimization, retargeting strategies, and lead quality improvements to maximize pipeline value.
Pricing Packages
Transparent pricing based on your ad spend and business goals
Starter
B2B companies testing LinkedIn Ads
Ad spend: From €600/month
- Campaign Manager setup
- Basic B2B targeting
- Insight Tag implementation
- Sponsored Content campaigns
- Monthly performance reports
- Email support
Growth
Scaling B2B lead generation
Ad spend: €600–€3,000/month
- Everything in Starter
- Lead Gen Form setup
- Advanced audience targeting
- InMail campaigns
- A/B creative testing
- Bi-weekly reports & calls
Scale
Established B2B & enterprise
Ad spend: €3,000–€7,500/month
- Everything in Growth
- Account-Based Marketing (ABM)
- Video ad campaigns
- Weekly optimization calls
- CRM integration guidance
- Priority support
Enterprise
Large & multi-market B2B
Ad spend: €7,500–€25,000+/month
- Everything in Scale
- Dedicated account manager
- Daily monitoring & optimization
- Multi-market campaigns
- Custom reporting dashboards
- 24/7 priority support
All packages include management fee + your ad spend budget. Custom packages available for specific needs.
Are We a Fit?
We work best with ambitious businesses ready to scale
Perfect if...
- You have a monthly ad budget of at least €600
- You're selling to other businesses (B2B)
- Your average deal value justifies higher cost per lead
- You're targeting specific job titles or companies
- You're committed to a 3-6 month campaign for optimal results
- You value lead quality over quantity
Not for you if...
- ✕You're targeting consumers (B2C) rather than businesses
- ✕Your budget is under €1,000/month
- ✕You expect immediate results without nurturing
- ✕Your product has low average order value (<€500)
- ✕You're looking for the cheapest lead generation option
- ✕You don't have resources to follow up on quality leads
Best Fit Industries
Platform-specific strategies tailored to your industry
SaaS & Technology
Decision-maker targeting for software sales
- Reach CTOs, CIOs, and IT managers
- Target by company size and tech stack
- Lead gen forms with demo bookings
Professional Services
B2B services targeting business decision-makers
- Target by job function and seniority
- Thought leadership positioning
- High-value consultation leads
Financial Services
Reaching CFOs and finance professionals
- Industry-specific targeting
- Compliance-ready messaging
- High-value B2B lead generation
HR & Recruitment
Connecting with HR directors and talent leaders
- Target HR decision-makers
- Employer branding campaigns
- Talent solution promotions
Training & Education
B2B corporate training and L&D professionals
- Target L&D and HR teams
- Course and certification promotion
- Enterprise training leads
Marketing Agencies
B2B agency services for enterprise clients
- Target marketing directors
- Case study amplification
- Retainer client acquisition
Manufacturing & Industrial
Industrial B2B sales to procurement and operations
- Industry-specific targeting
- Long sales cycle support
- Account-based marketing
Healthcare B2B
Medical and healthcare B2B solutions
- Target healthcare administrators
- Compliance-aware campaigns
- Medical sales lead generation
Commercial Real Estate
B2B property and development services
- Target property investors
- Commercial development leads
- High-value transaction focus
Enterprise Solutions
Large enterprise software and services
- C-suite executive targeting
- Multi-stakeholder campaigns
- Account-based marketing at scale
Explore Our Services
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Book a free 30-minute strategy call with our team.
No pressure. No commitment. Just results-focused conversation.