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LinkedIn Ads — B2B Lead Generation for Decision-Makers

Reach decision-makers and grow your B2B pipeline with professional LinkedIn advertising. Job title, industry, seniority, company size, and account-based targeting that converts into sales-qualified pipeline.

Why LinkedIn Ads

LinkedIn is the only major paid channel where you can target by job title, seniority, company size, industry, and specific account lists at scale. For B2B brands with a defined ideal customer profile, that precision pays for the higher CPMs many times over.

LinkedIn rewards discipline. Without a clear ICP, a tight offer, and conversion tracking tied to sales-qualified pipeline rather than form fills, spend can disappear quickly. We build every engagement around exactly those fundamentals.

What We Deliver

  • Ideal Customer Profile (ICP) definition and audience targeting strategy
  • Account list building and Account-Based Marketing (ABM) campaigns
  • Lead Gen Forms with CRM integration and lead routing
  • Sponsored Content, Document Ads, Video Ads, and Carousel Ads
  • Message Ads and Conversation Ads for direct-to-inbox campaigns
  • Insight Tag installation and conversion tracking
  • Lead quality scoring, MQL definitions, and feedback loops from sales
  • Weekly performance reporting and monthly strategic reviews
  • Quarterly planning aligned with pipeline and revenue targets

Campaign Strategies

  • Brand awareness — Reach a defined ICP with high-quality thought leadership content
  • Lead generation — Capture sales-qualified leads through gated content and direct response offers
  • Account-Based Marketing — Run targeted campaigns at specific named accounts in coordination with sales
  • Pipeline acceleration — Re-engage leads and opportunities already in the funnel
  • Recruitment — Targeted hiring campaigns for specific roles and locations

Best For

B2B SaaS, enterprise software, professional services (consulting, legal, financial, accounting), recruitment and staffing, B2B manufacturing, and enterprise sales teams targeting decision-makers in specific industries, company sizes, or named accounts.

Tracking and Measurement

We install LinkedIn Insight Tag, configure conversion events, integrate with your CRM where possible, and tie campaigns to sales-qualified pipeline rather than top-of-funnel form submissions. Where the sales cycle is long, we add intermediate signals (demo booked, opportunity created, proposal sent) so optimization is not blind.

Process

  • Discovery call — ICP, current pipeline, sales cycle, and goals
  • Audit and strategy — Account, tracking, creative, and offer audit with a 90-day plan
  • Setup and launch — Tracking, audiences, creative production, and launch checklist
  • Optimize — Weekly performance review, audience iteration, and creative testing
  • Scale — Expand audiences, account lists, and markets once pipeline conversion holds
  • Report and plan — Monthly reviews and quarterly strategic planning with sales feedback

Pricing

Management fee starts from 500 EUR per month plus your LinkedIn ad spend. Recommended minimum ad spend is 600 EUR per month due to LinkedIn's higher CPMs; most B2B programs perform best at 1,500 EUR per month or more in ad spend so campaigns have enough volume to optimize against.

Frequently Asked Questions

  • Is LinkedIn right for my business? — LinkedIn works best when you have a clear ICP defined by job title, industry, company size, or named accounts.
  • How fast will I see results? — Pipeline impact from LinkedIn typically takes 60 to 90 days as leads progress through sales stages.
  • Do you handle creative production? — Yes, in-house creative for Sponsored Content, Document Ads, Video, and Carousel is part of the package.
  • Can you integrate with our CRM? — Yes, we set up native CRM integrations (HubSpot, Salesforce, Pipedrive, others) and lead routing rules.
  • What budget do I really need? — Recommended minimum 600 EUR per month; most B2B programs perform best at 1,500 EUR per month or more.
  • Do you offer ABM? — Yes, account list building and named-account campaigns are part of the service.

Related Services

LinkedIn Ads is often paired with Google Ads (branded protection and competitor terms), landing pages and case-study content, SEO for thought-leadership topics, and analytics work to tie LinkedIn spend to sales-qualified pipeline.

Get In Touch

Click Scale SIA, Braslas iela 29A, Riga LV-1084, Latvia. Phone: +371 29997574. Email: [email protected].

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