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Google Ads Management — Capture High-Intent Customers

Professional Google Ads management for Search, Performance Max, Shopping, Display, and YouTube. Reach customers actively searching for your products and services and turn intent into measurable revenue.

Why Google Ads

Google Ads captures demand that already exists. Where Meta creates interest in a product, Google connects you to people actively typing in problems, products, and brand names. For most lead-gen and e-commerce brands, search ads are the highest-intent paid channel available — and the most punishing if structured badly.

Performance Max and Shopping unlock automation that compounds with clean product feeds and conversion data. We design accounts to feed Google the signals it needs to optimize correctly, rather than letting automation run on incomplete data.

Campaign Types We Manage

  • Search Ads — High-intent keyword capture, branded protection, and competitor terms
  • Performance Max — Cross-channel automation with audience signals and asset groups
  • Shopping Ads — Product feed campaigns, Merchant Center optimization, and Smart Shopping migrations
  • Display Ads — Visual remarketing and prospecting with controlled placements
  • YouTube Ads — In-stream, in-feed, and Demand Gen video campaigns
  • Demand Gen — Reach lookalike audiences across Discover, Gmail, and YouTube
  • App Campaigns — UAC for mobile install and in-app event optimization

What Is Included in the Service

  • Keyword research, search intent mapping, and competitor analysis
  • Account structure, campaign hierarchy, and ad group design
  • Ad copy, headlines, descriptions, sitelinks, and extensions
  • Conversion tracking setup with GA4, GTM, enhanced conversions, and offline conversion uploads
  • Bid strategy selection and tROAS or tCPA optimization
  • Negative keyword management and search term hygiene
  • Product feed setup and ongoing optimization for Shopping
  • Landing page conversion recommendations and quality score improvements
  • Weekly performance reporting and monthly strategic reviews
  • Quarterly planning and roadmap aligned with revenue goals

Industries We Run Google Ads For

Lead-generation businesses, legal services, financial services, home services, HVAC, healthcare, professional services, education, e-commerce, Shopify brands, SaaS, real estate, and B2B technology — particularly where every euro of spend must trace back to a qualified sales conversation.

Tracking and Measurement

Google Ads accounts only work as well as the signals they receive. Every engagement includes GA4 and GTM configuration, conversion tracking aligned to real business outcomes (qualified leads, completed jobs, paid orders), enhanced conversions, and where relevant, offline conversion uploads from your CRM so Google can optimize against revenue rather than form fills.

Who It Is For

Lead-gen brands ready to scale qualified enquiries, e-commerce brands ready to scale revenue, and service businesses with a recommended minimum monthly ad spend of 600 EUR so campaigns have enough conversion data to optimize against.

Process

  • Discovery call — Business model, audience, current performance, and goals
  • Audit and strategy — Account, tracking, website, and competitive audit with a 90-day plan
  • Setup and launch — Tracking, account restructure, ad creation, and launch checklist
  • Optimize — Weekly performance review, bid tuning, search term review, and creative iteration
  • Scale — Expand campaigns, geographies, and channels once unit economics hold
  • Report and plan — Monthly reviews and quarterly strategic planning

Investment

Management fee starts from 500 EUR per month plus your Google Ads budget. Recommended minimum ad spend is 600 EUR per month so campaigns have enough data for the algorithm to optimize against. Custom packages are available for large multi-market and multi-language accounts.

Frequently Asked Questions

  • Do you offer one-off Google Ads audits? — Yes, audits are a common starting point and can stand alone.
  • Will I need a new landing page? — Often yes; quality score and conversion rate both benefit from purpose-built landing pages. We can build them.
  • Do you handle Shopping and feed work? — Yes, including Merchant Center setup, feed optimization, and Shopping campaign structures.
  • Can you handle multiple countries and languages? — Yes, we run multi-market accounts across the EU and UK in several languages.
  • Who owns the ad account? — You do. We always work inside client-owned accounts.
  • Do you offer Performance Max? — Yes, with structured asset groups, audience signals, and clean conversion data.

Related Services

Google Ads is often paired with Meta Ads for full-funnel coverage, with landing pages for conversion improvements, with SEO for capturing the same intent organically, and with analytics work to clean up tracking and reporting.

Get In Touch

Click Scale SIA, Braslas iela 29A, Riga LV-1084, Latvia. Phone: +371 29997574. Email: [email protected].

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